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(I had 97 percent of the data from the original run within a month of the dress release and could have published right then and there.) This brings me to the final reason why the dress is important: Its been over two years since the dress, but this paper and another one that just came out represent the first truly rigorous studies on the dress effect

"So in real-time, we have experienced in our lifetimes, the impact of knowledge on color perception." A viral moment helped answer an age-old question If you see the dress one way, that doesn't mean you can't change your mind, explained Conway

Available in a variety of colors and patterns, including classic black - white polka dots and solid hues, it's perfect for special occasions, garden parties, or evening strolls

This confirms hindsight bias which is the tendency people would believe that an event is more predictable than it actually was (Schneider, Gruman & Coutts, 2012, p.240)