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You could argue it all started with Bianca Jagger, who famously eschewed tradition and wore a YSL smoking blazer to her wedding in 1971 to Mick Jagger

If you like to experiment, you can enrich your outfit with colourful accessories, such as scarves, belts or jewellery - white creates the perfect background for stronger accents

Tall & Thin If you desire curves but have a thinner frame, you can create them by choosing a gown that accentuates your natural body shape and hugs it in all the right places

Jackie was regarded as one of the most stylish women in the world and when she appeared in a Lilly on the cover of Life Magazine, Lilly herself mused, It just took off like ZINGO." The citrus business was swapped for a clothing business