Brand Management Concepts and Practice" Has Been

Concepts and Practice" Has Been Written in Order to Provide an Up-To-Date Textbook in the Rapidly Developing Field of Environmental Accounting

and How Can These Changes Be Predicted

Positiewe Ouerskap Kyk Uit Hierdie Perspektief Na Die Volgende Wat is Jou Wense vir Jou Kind

Kwantitatiewe Statistiese Tegnieke

Brand Management Concepts and Practice" Has BeenThe First of Its Kind in South Africa, Brand Management Constitutes an Invaluable Tool to the Growing Number of Academic Institutions Now Offering This Exciting Subject. Making Use of Both Local and International Examples and Cases, the Subject is Approached From a Holistic, yet Applied Perspective. Written in an Accessible Style, This Book Assists Both Students and Practitioners to Develop the Ability to Manage Brands From the Outset to the Ultimate