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author of Midnight at Malabar House'A Bitter Remedy is a perfect tonic for our times
Edenic landscape
the great French philosopher and mother of feminism
fascinating family
Copywriting 3rd Edition by Gyles Shaw Lingwood Coco Mellors author of Midnight at MalabarWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies.
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