BeoPlay / BeoSound A9 Cover - Orange rendered as texture — the

rendered as texture — the shimmer of something precious caught at the moment you first notice it

the kind of design that feels like a manifesto written in colour

Anyone who has stood outside at 11pm in June in northern Europe knows exactly this colour

Then it becomes the colour they can’t live without — warm

BeoPlay / BeoSound A9 Cover - Orange rendered as texture — theOrange is the colour people are afraid of until they try it. Then it becomes the colour they cant live without warm, immediate, the shade that makes a grey afternoon feel like a deliberate choice. Orange, for the Bang & Olufsen BeoPlay A9 and BeoSound A9. For the room that decided to stop playing it safe.