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translated by Geoffrey Brock / ISBN 9781681377407 / 191-page paperback from NYRC Comics
experiential
A striking debut
I’m a gigantic fan of Peter Saul’s work
Wilhelm Deffke - Pioneer of the Modern Logo (Discounted) The Mushroom Magazine translated by Geoffrey Brock /Wilhelm Deffke: Pioneer of the Modern Logo ISBN 9783858817372 388 page hardback, 9. 8 x 13 inches, published by Scheidegger & Spiess overstock copies but close to like new *** Considered the father of the modern logo, the commercial artist and architect Wilhelm Deffke cofounded Germanys first modern advertising agency in 1915. He argued that a companys logo should serve as the foundation of its advertising and by 1950 he had designed more than ten
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